Skip to content

DEEN

Book an intro callBook a call

What

Consulting studio for strategic performance development.

How

With clear processes and creativity – multiplied by technology.

Our promise

Leave out what costs more than it brings in.Build up what exists but was never told.

Straight to the offer

Why now?

The pressure to change has rarely been as high as it is today.

4 pressure points leichtbau focuses on.

01 · Change

68%

of major changes go wrong: too late, at the cost of performance and motivation, or both.

One of the reasons: we need to listen more again and take the time to do so.

Gartner survey of 980 leaders, March 2025: only 32% got their last major change through on time and without losses. Harvard Business Review, 15 January 2026

Each square is one major change. 68 tip over, 32 stay upright.

The answer from

ECHO listens

Hear earlier and more precisely what the market and customers need.

More about ECHO

02 · Data

only 7%

of companies make full use of the potential of their data. 60% use it little or not at all.

The figures are in-house. They are rarely put together.

Bitkom, survey on the Data Act, June 2025. 60%: 41% rather little, 19% not at all

Each square is 1% of companies. 7 make full use of their data.

The answer from

ZIFFER calculates and understands

Work out from your own data what in your product range pays its way. Item by item.

More about ZIFFER

03 · Differentiation

11%

more similar: ideas produced with AI tools. At the same time, 71% of marketers expect demand for content to be at least five times higher by 2027.

More is needed than ever before, and everything looks the same.

Field experiment with 758 BCG consultants. Dell’Acqua et al.: Navigating the Jagged Technological Frontier, Organization Science, March/April 2026 · Adobe, survey of more than 1,600 marketers, June 2025, vendor study

Each square is one idea. Left without, right with AI tools.

The answer from

ANKER tells and shows

Tell what only your company has, and show it in everything you put out.

More about ANKER

04 · Speed

25%

faster: consultants complete their tasks with AI tools.

Those who do not automate are no longer in the game.

Field experiment with 758 BCG consultants. Dell’Acqua et al.: Navigating the Jagged Technological Frontier, Organization Science, March/April 2026

Five lanes of work. With AI tools, a quarter is freed up.

The answer from

FUNKE automates

Your own programs and agents take over what is done by hand today.

More about FUNKE

The model

Two services, four tools

Bookable individually, worth more together.

The leichtbau process

What lies beneath

  • 01Scientific models
  • 0217 years of experience in product ranges and marketing
  • 03Well-thought-out processes, templates and tools
  • 04In-house agents and automations

The full route

leichtbau, the full process

leicht and bau in one engagement: twelve weeks, one point of contact, one fixed price.

leicht · ECHO listens

leicht · ZIFFER calculates and understands

bau · ANKER tells and shows

W0KickoffGoal, roles, schedule.
W1Radar workshopThe big shifts in your industry.
W2Market researchFieldwork in the panel, around 14 days.Waiting time
W3InterviewsCustomers, sales, production.
W4–5Needs confirmedEvidenced needs, each with its stamp.
W6Interim reviewYour data is in, ZIFFER is calculating.Waiting time
W7MeasuresWhat pays its way, what does not, three levers.
W8DecisionYou decide what stays and what comes next.
W9–10StoryboardThe one sentence and the order of the arguments.
W11RevisionsThe document in your design.
W12HandoverYour sales team tells the same story.

Project management runs alongside: workshops, steering committee, briefings

Afterwards

FUNKE on subscriptionYour own programs and agents that keep running. Optionally with implementation management: €3,000 a month, a fixed weekly meeting.

What the full route costs

€1,500 × 60 working daysDaily rate
€90,000
Package discount20% on the full process
− €18,000
Launch discount10% in our founding year
− €9,000

Your price · net, plus VAT

€63,000 €90,000

Enquire about the full route

Prices are indicative. We agree the final price in our conversation.

Bookable individually

Or book in modules

Each package is a complete service at a fixed price, all prices net, plus VAT. Anything booked individually counts towards the full route.

leicht

  • ECHOIn-house trend talkThe big shifts in your industry, 45–60 minutes at your premises.€1,500plus travel expensesEnquire
  • ECHOTalk with BarometerPlus your industry, level by level: volume, pace, competition, every figure with a source.€3,000Enquire
  • ZIFFERRange auditFrom your own data: the situation, what pays its way and what does not, and three levers.€5,000Enquire

bau

  • ANKERStoryboardThe one sentence and the order of the arguments, with evidence and an image for each statement.€4,500Enquire
  • ANKERSales documentThe finished file for your sales team or board, in your tool and your design.€7,500Enquire
  • ANKERSales trainingYour sales team learns the reasoning behind it and tells the same story.€3,000Enquire
  • ANKERWebsiteYour story online: a site or landing page in your design, built for phone and desktop.€5,000Enquire
  • FUNKEOn subscriptionYour own programs, apps and agents that run at your company and keep taking work off your hands.on requestEnquire
  • After the full routeImplementation managementA fixed weekly meeting over twelve months, so that what has been decided gets done.€3,000 / monthEnquire

Prices are indicative. We agree the final price in our conversation.

Which package fits?

In 30 minutes we work out where the pressure is and what you start with.

Book an intro call 30 min

Social engagement · Case

A day in pictures

An app for a resident with autism: her day in pictures, green for now, orange for soon, a voice instead of a clock. From problem to prototype with an explainer film in one day.

View the case
Philipp Wenzel, black-and-white portrait in a T-shirt

Who is behind it

Philipp Wenzel

Founder · leichtbau

17

years in mid-sized companies, private equity and corporates — up to C-level

Most recently Chief Solution Officer, responsible for marketing, product management, research and development, digital and sustainability.

  • Storytelling
  • Complexity management
  • Innovation management
  • Leading large projects

MBA California · South Korea · India

“My passion for developing solutions, together with what current technology now makes possible, gave rise to the idea for leichtbau.”

Intro call · 30 minutes

Book an intro call

You describe where the pressure is. I tell you which step fits.

Leichti, the leichtbau agent

Prefer email: kontakt@leichtbau-lbu.de