Who it's for · Occasions, not client cases
When leichtbau fits
Seven occasions. Choose yours, and you will see which path fits.
Mid-sized companies and industry
„Our range has grown over the years.“
The range has grown over the years, every item has its advocate, and nobody dares to cut. Then comes a deadline: a listing round, a relaunch, a trade fair.
- Range rationalisation
- Retail listing round
- Margin pressure
- Relaunch
- Integrating an acquisition
Typical questions
- Who will still buy this in five years?
- Which variants does nobody ask for?
- What of this do we already have in-house?
Der Weg · 4 Schritte
ZIFFER calculates and understands
Calculate what the complexity costs. I bring the criterion and facilitate the decision.
Mehr zu ZIFFERFUNKE automates
What comes up again every month runs on as a program of its own: report and slides from a single run.
Mehr zu FUNKE
What you have at the end
A range that holds up, and a story to go with it. As the whole path or in single steps.
Private equity
„I have bought a company or want to buy one.“
You want to buy a company, have just bought one, an add-on acquisition is coming, or the sale is getting closer. In the holding period, what counts is what works quickly, ties up little and can be measured.
- Due diligence
- 100-day plan
- Buy-and-build
- Carve-out
- Exit preparation
Typical questions
- Is the business growing, or only replacing what it already sells?
- How much does it depend on a few customers?
- Where do the product ranges overlap after the acquisition?
- Will the range structure stand up to scrutiny by a buyer?
I have worked at board level in a private equity structure myself, including a carve-out from a corporate group.
Der Weg · 4 Schritte
ZIFFER calculates and understandsThis is where I start
First the findings: a range audit from the data room or the systems, evidenced down to the item.
Mehr zu ZIFFERECHO listens
Then the view from outside: does the market support what the portfolio promises?
Mehr zu ECHOANKER tells and shows
After an acquisition: two companies, two stories, and out of them comes one.
Mehr zu ANKERFUNKE automates
Then the monthly report as a program of its own, so the holding period stays measurable.
Mehr zu FUNKE
What you have at the end
A structure you can explain and evidenced margins that stand up to scrutiny.
Not included: quality of earnings, contracts, legal and tax.
Retail
„Our range is wider than our shelf space.“
More items than space and customers can carry, private labels next to manufacturer brands, new listings every season. You want to know what brings in revenue, what only takes up space, and how the private label holds its own next to the big names.
- Range rationalisation
- Private label
- Listing and delisting
- Season and promotion
Typical questions
- Which items carry the category, and which just tag along?
- Where do private label and manufacturer brands overlap?
- What will your customers ask for tomorrow that is missing today?
- How do we tell the story of the private label so that it holds its own next to the big names?
I was Head of Category Management at a manufacturer that produces private labels for retail.
Der Weg · 3 Schritte
ZIFFER calculates and understandsThis is where I start
First the range, from your sell-out data: rate of sale, contribution margin and overlap, evidenced down to the item.
Mehr zu ZIFFERANKER tells and shows
Tell the story of the private label and the category so that staff and customers understand them.
Mehr zu ANKERFUNKE automates
Not needed for this situation
What you have at the end
A range that fits the space, and a private label you can explain.
Not included: purchasing negotiations and terms.
Product or brand launch in retail
„We want to take a new range into retail.“
A sub-brand or a new range is meant to go into DIY stores or specialist retail. That takes a story, packaging, a pitch to the buyer and a business case that supports the listing.
- Sub-brand or new range
- Meeting with the buyer
- Packaging and placement
- Business case for the listing
Typical questions
- What is retail missing, and which of it can we deliver?
- Does the range pay off per pack size and per store?
- How do we tell its story so that the buyer lists it?
- What has to be supplied on an ongoing basis after the launch?
Der Weg · 4 Schritte
ZIFFER calculates and understands
Then the business case from the bottom up: per pack size and per store, including initial stocking.
Mehr zu ZIFFERANKER tells and shows
Story, brand, packaging and the document for the meeting with the buyer.
Mehr zu ANKERFUNKE automates
What keeps coming up after the launch, images, copy and data sheets for each retailer, runs on as a workflow.
Mehr zu FUNKE
What you have at the end
A range with a story and a business case, ready for the meeting with the buyer.
Not included: negotiating terms and production.
Many items, small marketing team
„Three people in marketing, hundreds of items.“
Hundreds of items, three to five people in marketing, and every retailer wants its own images, copy and data sheets. On top of that, artwork with mandatory text. The work grows with every item, the team does not.
- Images and copy per retailer
- Data sheets
- Artwork with mandatory text
- New channels
Typical questions
- What do we do by hand again every week?
- Which details are already in our data?
- How does every variant look like us, even the thousandth?
Der Weg · 2 Schritte
FUNKE automatesThis is where I start
First the workflows: dedicated programs that generate images, copy and data sheets from your data. Your team gives the approval.
Mehr zu FUNKEANKER tells and shows
Plus the rules for the design, so that every variant looks like your company.
Mehr zu ANKERECHO listens
Not needed for this situation
ZIFFER calculates and understands
Not needed for this situation
What you have at the end
Marketing that grows with the range, without the team having to grow with it.
Not included: connection to ERP or CRM, and a general AI roll-out.
Technical product under new pressure
„New rules are forcing us to rebuild.“
Chemicals, building materials, coatings: new regulation, for example on biocides or sustainability reporting, forces the range to be rebuilt. And in sales, everyone explains the product differently.
- New regulation
- Reformulating products
- Sustainability report
- One sales team, one language
Typical questions
- Which items does the new rule affect, and what depends on them?
- What do we replace, and what do we phase out?
- How do we explain the range so that everyone in sales explains it the same way?
I come from the paint and coatings industry, where in my last role I was also responsible for sustainability.
Der Weg · 3 Schritte
ECHO listensThis is where I start
First, what regulation and the market demand, and by when.
Mehr zu ECHOZIFFER calculates and understands
Then, which items are affected and what depends on them, calculated down to the item.
Mehr zu ZIFFERFUNKE automates
Not needed for this situation
What you have at the end
A range that meets the new rules, and a sales team that explains it consistently.
Not included: legal advice and product approval.
Your situation is not listed?
Tell me where the pressure is. I will tell you which step fits.
Book an intro call 30 min