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bau · Brand, content, presence

ANKER tells and shows

Telling what only your company has, and showing it in every format.

ANKER tells what is already in the company and never made it to the front. Here I work like an agency, only with a different starting point: as a collector.

Traditionally: Advertising agency

Book an intro call 30 minHow it works

Druckpunkt 03 · Differentiation

11%

“Nobody talks about what makes us special.”

more similar ideas with AI tools, while 71% of marketers expect at least five times the content demand by 2027. Field experiment with 758 BCG consultants, Organization Science, March/April 2026 · Adobe, June 2025, vendor study

Storytelling makes the difference.

One idea per square. Left without, right with AI tools.

What is often missing

Common gaps in the system

  1. 01The strengths are there but have never been told.
  2. 02Documents show the product, not the benefit for the customer.
  3. 03Every department tells its own story.
  4. 04Claims stand without evidence.
  5. 05Sales rebuilds its documents every time.

The process · Goal

Making the difference visible.

  1. 01DifferenceTool: Unique positioningTechnology: AI research
  2. 02StoryTool: StoryboardTechnology: Midjourney
  3. 03DesignTool: Design SystemTechnology: HyperFrames
  4. 04PresenceTool: Website and moreTechnology: Astro, Seedance

Approach

Five stages, one sentence

Before any design comes the question of where adoption gets stuck. It is almost never the product.

Played through with Grünwerk, a worked example, not a client case

  1. Stage 011 / 5BriefingWhere does adoption get stuck? Almost never with the product.2 years in use · 0 complaintsExample · GrünwerkThe hedge trimmer sits in the workshop. It never made it to the front.Result · One page
  2. Stage 022 / 5DifferentiationThe one sentence that governs the whole document.grünwerk ONEOne battery.
    The whole garden.    Example · GrünwerkA name for what Grünwerk can already do.Result · The one sentence
  3. Stage 033 / 5StoryboardThe order of the arguments, before any design.01Petrol is on its way out02Retail wants a battery03Grünwerk already has oneExample · GrünwerkThree images, one order.Result · The story, with evidence and an image for each claim
  4. Stage 044 / 5DocumentBuilt in your tool and in your design.POS · on the shelfExample · GrünwerkSales document, POS and landing page for the DIY store buyers.Result · The finished file
  5. Stage 055 / 5HandoverThe sales team gets the reasoning along with it.40 V · 1 battery · 3 toolsExample · GrünwerkThe field sales team tells the retailer the same sentence.Result · Your company tells the same story
  6. At the startFive blank sheets. At the end, your whole company tells the same story.Discuss your story

What ANKER builds

One story and everything it has to carry

  1. 01Storylineinternal and external, one sentence, one order
  2. 02Sales documentthe document your sales team goes out with on Monday
  3. 03CI and technology brandingone presence, one name for what you can do
  4. 04Product and POS designhow it stands and looks at the retailer
  5. 05Website and landing pagethe story online, in your tool
  6. 06Design routesdesign rules that keep working without me
  7. 07Motion and videoanimated, AI-assisted, produced with partners
  8. 08Explainer films and teaserscut for each platform: website, LinkedIn, trade fair, sales

Result

What is on the table at the end

Without placement, the best story is a file in a folder. That is why three things are on the table at the end, in your tool, so they live on with you. All of it from your company, nothing made up.

  1. 01Finished filein your tool and in your design
  2. 02Messaging guidethe one sentence and how to say it
  3. 03Placement planwhere the story appears and when

Not included: day-to-day operations. Final artwork, media buying, channel management.

Bookable individually

ANKER als Paket

  • ANKERStoryboardThe one sentence and the order of the arguments, with evidence and an image for each statement.€4,500Enquire
  • ANKERSales documentThe finished file for your sales team or board, in your tool and your design.€7,500Enquire
  • ANKERSales trainingYour sales team learns the reasoning behind it and tells the same story.€3,000Enquire
  • ANKERWebsiteYour story online: a site or landing page in your design, built for phone and desktop.€5,000Enquire

Prices are indicative. We agree the final price in our conversation.

The whole leichtbau processECHO, ZIFFER and ANKER in one engagement, twelve weeks: €63,000 instead of €90,000, net
Weiter · bauFUNKE automatesSoftware, apps and agents that take over what is still done by hand.