01 · What applies to everyone
LBU Trend Barometer
“What are the current megatrends?”
- 12
- Megatrends, each with a counterforce
- 5
- Trend worlds, updated continuously
- 1
- Radar that runs anyway
leicht · Understanding market and customers
ECHO listens
Hear what market and customers need, earlier and more precisely.
ECHO listens: once from the outside, once from the inside, and at the end both together. That is why I come to the first meeting with content, not with questions.
Traditionally: Market research
Druckpunkt 01 · Change
68%
“Change comes from outside, and we hear it too late.”
of major change initiatives go wrong: too late, at the cost of performance and motivation, or both. Gartner survey, Harvard Business Review, 15 January 2026
Listening gives direction.
What is often missing
Common gaps in the system
- 01Mid-sized companies rarely carry out market analyses.
- 02The story is often told backwards: first the product, then the market.
- 03Market questions are asked one at a time, not from within the company.
- 04Rarely does anyone look at what is needed together.
- 05Trends enter the company as opinion, not as evidence.
The process · Goal
Understand the environment before deciding.
- 01MacroTool: Trend BarometerTechnology: Radar agent
- 02IndustryTool: Industry BarometerTechnology: Web app
- 03PanelTool: QuestionnaireTechnology: AI questionnaire
- 04IndividualTool: InterviewsTechnology: Transcription
Approach
Four levels, from the outside in
The closer to the core, the more it is your company. Where all four answers meet, you find the need.
02 · What is shifting your industry
Industry Barometer
“What does your industry need?”
- 4
- Levels: macro, industry, segment, sub-segment
- 37
- Metrics in the catalogue, with source and quality of evidence
- 7
- Competitor profiles, from customers through to retail
03 · What remains open gets asked
Primary survey
“What do panels and peer groups say?”
- 1
- Questionnaire, ready as a template, adapted to your question
- n
- Panel: retailers and buyers, set up in days, not weeks
- 1
- Findings sheet: evidenced, supported or open
04 · What applies only to you
Qualitative interviews
“What do customers and employees want and need?”
- 1
- Interview guide for production, sales, development
- 3
- Steps: kick-off, interviews, mirror workshop
- 1
- Roadblocker register: what slows adoption
ECHO subscription
Your trend and industry barometer, online.
With your own login: the trend report every week, the barometer for your industry, everything to download.
One login, two barometers.
Request access
Result
What is on the table at the end
The outside and inside views come together: where they match, where there is a blind spot, where there is a costly mistake. At the end, one sheet that states what is needed. Every need carries a stamp.
- evidenced
- supported
- open
- 01Evidenced needsA basis for decisions from two directions, every need with a stamp
- 02Your own figuresThe measurements from the primary survey belong to you
- 03An unvarnished pictureWhere departments drift apart, and what slows adoption
- 04The story nobody is telling yetFound, not invented
What ECHO does not deliver: a recommendation on what to cut. That is the question that goes to ZIFFER. What comes from conversations and responses stays with you.
Bookable individually
ECHO als Paket
- ECHOIn-house trend talkThe big shifts in your industry, 45–60 minutes at your premises.€1,500plus travel expensesEnquire
- ECHOTalk with BarometerPlus your industry, level by level: volume, pace, competition, every figure with a source.€3,000Enquire
ECHOPrices are indicative. We agree the final price in our conversation.
The whole leichtbau processECHO, ZIFFER and ANKER in one engagement, twelve weeks: €63,000 instead of
